Brisbane-based sales and marketing firm, Hunter Bailey have revealed how the most successful entrepreneurs are often extremely innovative and has outlined the traits of innovative entrepreneurs.
Hunter Bailey points out that entrepreneurship and innovation go together like moths to a flame – the ability to produce new ideas; provide better solutions; and pioneer new products. The firm believes that the most successful entrepreneurs are not simply the hardest working, they’re the most innovative.
Here, the firm has outlined five traits which separate innovative entrepreneurs from the ordinary, to make them a success:
They’re obsessive note-takers
Your brain can only process small chunks of information at a time. Having a note-pad handy to jot down ideas can help you to act upon them later, reveals Hunter Bailey. An idea can come from anywhere; while you waiting for your coffee or getting groceries, the firm recommends keeping a collection of your ideas, it’ll be your trail leading to gold. It is also handy to jot down feedback and resources information about these ideas.
They preach perfection, but practice progress.
Great innovators understand that whilst perfectionism can be crippling, dismissing it completely opens the door for mediocrity. Great innovators still preach perfection, yet they live in the reality of progress. They strive for the ideal and get work done in the real.
They understand the creative process
Preparation, Incubation, Illumination, Implementation. Those are the four classic stages of the creative process. A crucial stage before that ‘eureka!’ moment is Incubation. Great innovators find novel ways to nurture this stage of creativity, believes Hunter Bailey. Incubation requires mental disengagement. It allows for the unconscious process of synthesizing all the information you’ve consciously encountered.
They possess a healthy arrogance
Successful entrepreneurs and great innovators are highly confident, although it may come across as arrogance. People with high confidence tend to perform better in stressful situations and see risk as an opportunity. Having this healthy arrogance spurs an entrepreneur on to not only think the idea but to produce it, highlights Hunter Bailey.
They embrace paradoxical thinking
Great innovators never see anything in black and white. Whilst many come to an “either/or” conclusion, innovators strive to see “both/and.” Hunter Bailey recalls a quote from F. Scott Fitzgerald, “The test of a first-rate intelligence is the ability to hold two opposing ideas in mind at the same time and still retain the ability to function.”
Hunter Bailey is an outsourced sales and marketing firm based in Brisbane. The firm develops unique direct marketing campaigns on behalf of their clients’ brands. The campaigns are personalised to reflect the clients’ needs and accurately represent their products/services. These campaigns are then taken directly to consumers via face-to-face marketing methods in order to create long-lasting and personal business connections between brand and consumer. This often leads to increased customer acquisition, brand awareness and brand loyalty for their clients.